Donate Image

Your Donations Count Donate Graphicat the Westside Observer!

Shaw's Ice Cream and Candies
Shaw’s Candy & Ice Cream owner, Diana Zogaric with TV anchor/host Malou Nubla from grand opening back in 2021.

Undaunted, Shaw’s Gears Up for Halloween

Nothing curbs the festive spirit of the Holidays

•••••••••• October 16, 2023 ••••••••••

Candy corn — #1 for Halloween

As autumn pushes towards winter, besides a hearty stew with brisket, candy is a comfort food like few others. Of course, it’s only a treat, not a food! But with Americans buying over $42 billion in candy annually, Shaw’s Candy & Ice Cream on West Portal Avenue definitely knows the ‘sweet spot’ of people’s taste.

With the departure of See’s Candies on Irving Street and at Stonestown Galleria some years back, Shaw’s is perhaps the only locally owned candy shop in the neighborhood, filling in the void.

Taking over a 90-year-old shop has been daunting, especially on the heels of the COVID-19 pandemic in 2021. The demolition and then reclamation of an old relic of a candy store has been a “strange trip.”

Owner Diana Zogaric explained. “When I was growing up in Michigan, my father had a catch-all phrase to mollify the usual childish complaints… ‘This too shall pass.’ I have little doubt that these oddest of times will soon pass, as well,” she added.


... Zogaric has little time to bemoan obstacles or complain about setbacks. She keeps in mind that the original owner, Douglas Shaw, was determined, if not daring, to open a business during the Great Depression in 1931.”

Pumpkin Truffles
Pumpkin Truffles

With Halloween here and the holiday season quickly approaching, Zogaric has little time to bemoan obstacles or complain about setbacks. She keeps in mind that the original owner, Douglas Shaw, was determined, if not daring, to open a business during the Great Depression in 1931.

Like Shaw, Zogaric aims to “share a bite of raspberry fudge with a picky party planner or offer a taste of Ube ice cream to a curious first-time visitor.”

And, when the Westside Observer inquired: what is the most popular candy for Halloween? She responded, “Definitely candy corn is #1, Then Halloween novelties like skull candies, taffy, sour pumpkins, etc.”

For those who enjoy anything pumpkin (especially patrons of Starbucks and Peet’s) during the fall season, “we will make pumpkin fudge and we sell cute pumpkin truffles,” said Zorgaric.

Halloween Chocolates
Anything chocolate?

Preparing for “trick or treaters, Shaw’s has its Halloween surprises. “I handed out smarties last year,” said Zogaric, “warheads the year before. Kids definitely like the sour, but I’m surprised at how excited they all got by smarties — they’re such a simple classic. I’ll probably hand them out again.”

Along with candy corn, Reese’s Peanut Butter cups are a popular staple for Halloween. Part of the reason peanut butter cups are a hit is because of the distinctive flavor combination. Ironically, it’s estimated that 3 million Americans suffer from an allergic reaction to nuts or chocolate. Even so, the peanut butter cup remains a popular choice at Halloween and throughout the year.

Another reason the peanut butter cup is so popular is the travel or “fun size.” America’s sweet tooth increased during the post-WWII era as the “fun size” was introduced.

Yet for dedicated fans of peanut butter cups, Shaw’s has something special Zogaric said, “We have jumbo peanut butter cups that taste like a Reese’s. But it’s an upgrade!”

Shaw’s is more than just candy. There’s ice cream too! “We will rotate Mitchell’s flavors- pumpkin, cinnamon snap, for fall,” said Zogaric “to peppermint stick and eggnog for the holidays.”

Jonathan Farrell
Jonathan Farrell

Zogaric wants people to know that if you’re planning a party, Shaw’s can help, “what about a gingerbread-making party?” She and her staff have lots of ideas.

Meanwhile, as autumn slips into winter, “We will continue with pumpkin fudge until Thanksgiving,” Zogaric said.

To learn more about Shaw’s Candy & Ice Cream at 122 West Portal Ave, visit Shaw’s website. Or call 415-683-5626.

Jonathan Farrell is a local reporter.

October 16, 2023

Have Your Say

More Trending Articles

Crowded Town Hall

Anxious Residents Crowd Town Hall

by Dr. Derek Kerr

Over 100 crowded the room to address Westside disorder, homelessness and street crime.

Check it out

Stop Crime SF seeks to inform voters about our judges...

Courthouse watchdog

Who’s Keeping Score on Local Judges?

by John Trasvina

California law entrusts its citizens to retain or reject sitting judges. We need more light, not less.

Check it out

insect extinction

Humans Have Crossed 6 of 9 Essential Safety Boundaries

by Glenn Rogers

Scientists who analyzed Earth’s safety boundaries found humans are currently transgressing six.

Check it out

Nightime crowd at Outside Lands

Outside Lands — not a good neighbor

by David Romano

After neighborhood protests at Rec & Parks residents got more, not less concerts.

Check it out

Education cross-word

Failing Grade for SF High School Task Force

by Carol Kocivar

How familiar are the Task Force members with the research and how well are they equipped to make data driven recommendations?

Read More

Five of the state’s dirtiest beaches are in the Bay Area

SF Bay fish

SF’s Sewage Agency Needs Some Treatment

by Jeff Ruch

Want your taxes & utility fees to pay to pollute our beaches? SF taxpayers and ratepayers are footing the bill to fight for that privilege.

Check it out

© 2023 Westside San Francisco Media. No portion of the articles or artwork may be republished without expressed consent. Legal disclaimer.